Insights Manager - Parsippany, NJ

Job Description

General Description: The Insights Manager will be integral member of the cross-functional business team. This person will own the design, implementation, management, and interpretation of consumer, shopper, analytic, and brand insight initiatives. Post is looking for a hard-working, eager, self-starter to help take the company to the next level: Be the objective consumer/shopper voice to guide and influence brand and customer initiatives that span mindmapping, targeting, positioning, advertising/marketing communications, analytics/Nielsen, packaging, product delivery/innovation, shopper journeys, and marketing mix. Provide support by turning data information insights meaning influence business decisions to Post differentiate in-market. Champion a holistic consumer/shopper perspective via experience in survey/custom, analytics, and insights – particularly with an appetite to directly and interactively experience our consumer’s/shopper’s lives. Responsibilities: Conveys objective consumer view to team. Seeks understanding – curious to ‘peel back the layers’ to get at root causes versus symptoms. Identifies and recommends key opportunities/issues to be addressed through insights, survey, and analytics via close working relationship with the head of IIS, business team, and agency partners. Proposes cost effective research designs including how they connect to business issues, the critical research objectives, and, if applicable, the action standards for evaluating results, and gains team alignment. Manages multiple projects concurrently with objectivity for timely and quality execution including supplier selection, questionnaire design, field, data collection, interpretation, and communication. Including creating and leading consumer excursions for team. Helps nurture supplier relationships through respectful and responsible project management. Translates data/learnings into meaning and insight for the team to help drive the business forward by reviewing vendor reports, summarizing key highlights and implications, integrating other data sources, and sharing with the team. Creates a persuasive “story” that is emerging in the information to generate compelling recommendations to influence business decisions/strategic direction. Possesses expertise in accessing and leveraging syndicated data sources and has experience in Analytics (marketing mix models, market structure, and other modeling capabilities). Handles day-to-day activities within assigned research budget.

Job Qualifications

Bachelor’s Degree (Social Science, Marketing). MBA or MMR preferred, not required. 8+ years CPG marketing research experience (supplier and/or client side) A thinker with solid analytical skills and can-do attitude Passionate and curious about consumer/shoppers behavior and psychology Has a bias for action Ability to lead, highly responsible, strong attention to detail, manages timeliness Eager to learn, try hard and play to win Creative individual who is not afraid to challenge the status quo Wants to work in an fast-paced environment

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Ralcorp is an equal opportunity employer. It is the policy of Ralcorp to provide equal employment opportunity to all qualified persons regardless of race, color, religion, national origin, age, sex, physical or mental disability, or status as a disabled veteran or veteran of the Vietnam era.

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